The NSA is NOT the problem- but Google might be!
The NSA is NOT the problem- but Google might be! If you are like millions of Americans whose knee-jerk reaction to the three little letters, NSA, is that they equal Big Brother and they are to be feared, think again! Google is the closest thing the modern world has to Big Brother. Why? Because the name Google has become a noun just like Kleenex and Xerox. When anyone needs any information they simple search for it or Google It.
Case in point- a friend’s son was supposed to be studying for a history test. When his father caught him with the book closed and him playing games he asked, ‘Why are you not studying? How will you learn these facts and pass the test if you don’t study?”
His son answered with a very poignant and telling reply, “Why should I memorize anything when I can just Google it?” Dad was stumped by the clear logic of the argument. However convenient Google is as a supplement to our memory, or the necessity of retention of information, we all use it. But, do you know what information you are releasing to Google to do with as they see fit?
I recently had a conversation with a client about the value of SEO (Search Engine Optimization) and being found via an internet search. He agreed in principal but noted he didn’t want the government to collect all of his information. He further cited the fact that he would not allow his wife to have a grocery store loyalty card. His logic was that the government doesn’t need to know how many six packs of beer he drank or what books he read. My response was swift- if you think the grocer or library are the biggest exposure to your personal habits, think again.
Now don’t get me wrong- I make my living from digital advertising, but everyone has a right to control as much as is practical the amount of information they are releasing. If you have any concerns and would like to check to see just what Google is collecting and how you might minimize your exposure, use the following two links. They are difficult to locate on your own but they’re worth taking a look at. One is called “Web & App Activity,” where you can see what Google is watching. The other site called “Ads Settings,” where you can see what Google thinks it knows about you, and you can change what it’s telling advertisers about you. There- I just shot my professional self in the foot, but I believe it’s for the greater good.
This should also prove that at sageCADRE Marketing, we have an insider’s view of the search process and can help you market your product or service. You’ll agree that to leverage search engines requires this level of understanding. It also requires creative thinking, expressive language skills and a strategic vision to see beyond the obvious.
sageCADRE has a team we call our Thinkers and they exist only for this purpose. If you are considering a new venture or have a branding issue, we would love to think about your brand and make it memorable.