What Is Ad Retargeting? How Can I Use It To Grow My Business?

June 1, 2016 Google, Marketing

Think of Ad Retargeting like a “Spirograph” where all of the lines lead back to the original line you began with. A bit of code is set in place on your site to track a user’s visit. Once they leave your site, the products or services they viewed will be shown to them again in advertisements across different websites and search engines. This activity normally lasts for 30 days and can be targeted to very specific demographics.

If you want to increase your sales, and be more effective with your AdWords spending, Ad Retargeting is a must for your 2016 strategy. On average only about two percent of a website’s traffic converts on the first visit. Ad Retargeting helps increase that conversion rate by reminding your customers of your product or service. The holy grail of marketing is brand awareness; Ad Retargeting keeps your brand and associated products in a coveted position- top mind of your customer’s.

Even if there’s not been an immediate purchase; this can really pay off in the long run. However, Ad Retargeting should not be seen as a cure-all for flagging sales. The success seen by many marketers virtually insures that Ad Retargeting will become a very valuable tool in 2014 and well beyond.

sageCADRE Marketing is a certified Google AdWords partner and has a team of advisors ready to help you define your campaign today so give us a call right now!

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