“Never let the odds keep you from doing what you know in your heart you were meant to do.” (H. Jackson Brown Jr.)
Directing creativity is like training fish to fly or snakes to walk. With great patience, attention to detail and skill, natural talent and creativity will win the day. I’m Rik Middleton and I am the ‘sage’ in sageCADRE. You might notice that in our logo the word ‘sage’ is all lowercase. That’s because while I am the sage, I am far less important in the creative process than the CADRE of talented people surrounding me. These are the folks who take my explosively creative and sometimes outlandish ideas, rein them in a bit and bring them to life. If you have a project that needs to be disruptive, creative, or just silly, we are the CADRE/team for you.
“We cannot solve our problems with the same thinking we used when we created them.” (Albert Einstein)
A sound digital strategy has more facets than a cut diamond and can be significantly more valuable. My job is to take the raw ideas (diamonds) and strategically cut them into something of great value. Search results, digital ad placement and monetization, blog and article distribution are key components to a great internet marketing strategy. We are not distracted by the latest shiny thing, gadget or doodad. We find the right tools for your campaign and employ them in ways that will make a difference for your project.
“You have to have a dream so you can get up in the morning.” (Billy Wilder)
I love my job because in pre-production I can close my eyes and dream up the most spectacular ideas for your project. Not many people can brag that they can do their job with their eyes closed. In reality I am quite a visual person and in today’s age of interactive internet marketing you want me on your team, you need me on your team- you can make a bigger impact with me on the job. If your project needs a story told visually, we’re the team to tell it.
“I never lose sight of the fact that just being is fun.” (Katherine Hepburn)
A social butterfly is someone who interacts with many groups. I have the best job at sageCADRE- I get to chat, tweet, post, brag and influence folks from all over the world. I would be love to be blogging, tweeting, and posting about your product or service. I know all the right internet influencers and can leverage them to act as your spokesperson. I specialize in spreading the word-of-mouth marketing and I love talking about our clients. Let me talk about you.
“Get your facts first, and then you can distort them as much as you please.” (Mark Twain)
Stories move us to action. Marketing is, in essence, a type of modern storytelling. All too often, ads and websites are bland and wordy, completely neglecting the definition of marketing as a type of narrative. Thought provoking, clarity, and unique are the three words that should describe your content. At sageCADRE, I find the story surrounding your service or product and bring it to life through newsletters, blog posts, press releases, and About Us pages.
“Music is the soundtrack of your life.” (Dick Clark)
I was hooked the first time I realized that the soundtrack behind my favorite commercials and movies made the experience so much fuller. I realized the importance of setting a mood and steering the viewer to react and to take action in response to a campaign. Not all soundtracks are created equal. The days of Midis and hijacking a popular tune (which is illegal) are long over. We can create a specific sound just for you and your campaign that identifies and moves the audience. Let us create a soundtrack for your customer’s life.